Zoe Sakoutis and Erica Huss Jones met in 2000, during the unfolding of Manhattan's Carrie Bradshaw decade. Both bartenders at the swank Hudson Hotel, they spent a lot of time hanging out with girlfriends, swilling frilly drinks, and trying to stay skinny. Perplexed by faddish diets (Atkins, South Beach) that allowed weight watchers to nosh while avoiding certain food groups (carbs, saturated fats), Sakoutis had an epiphany: to revitalize another faddish diet involving no solid food at all. In 2006, Sakoutis began studying the effects of three-to-flve-day, juice-only "cleanses" at the Ann Wigmore Natural Health Institute in Puerto Rico.
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