Is the Times Ready For a Newspaper War?

Robert Farzad

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Is the Times Ready For a Newspaper War?

机译：时代是否准备好进行报纸大战？

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The newspaper business is a reliable investing trap. Just ask McClatchy, which in 2006 swallowed Knight Ridder only to see its stock fall from $50 to 50￠ before rebounding to $ 7. Even News Corp.'s Rupert Murdoch has had to write down $3 billion after paying $5.6 billion in 2007 for The Wall Street Journal.rnWhy, then, is Murdoch committing $30 million to launch The Journal's New York section on Apr. 26? Because he sees an opening in his fight against New York Times Co., which was so strapped for cash last year it had to pay Mexican industrialist Carlos Slim 14% for a $250 million loan; servicing the debt costs the Times $35 million a year. Advertising plunged 25% in 2009.

机译：报纸业务是一个可靠的投资陷阱。只是问问麦克拉奇，该公司在2006年吞噬了奈德·里德（Knight Ridder）的股票，从50美元跌至50美元，然后反弹至7美元。甚至新闻集团的鲁珀特·默多克（Rupert Murdoch）也不得不在2007年以56亿美元的价格收购《金融时报》后减记30亿美元。那么，为什么默多克会斥资3000万美元在4月26日启动《华尔街日报》的纽约版块？因为他在与纽约时报公司的斗争中看到了一个空缺，去年该公司现金如此之多，以至于不得不向墨西哥实业家卡洛斯·斯利姆（Carlos Slim）支付14％的贷款，以获得2.5亿美元的贷款。为偿还债务，《泰晤士报》每年要花费3500万美元。广告在2009年暴跌了25％。

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《Business week》 |2010年第4176期|p.30-31|共2页
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Is the Times Ready For a Newspaper War?

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