How PepsiCo Refreshed Its SoBe Water Brand

Duane Stanford

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How PepsiCo Refreshed Its SoBe Water Brand

机译：百事可乐如何刷新其SoBe Water品牌

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Tucked into a corner of PepsiCo's sprawling campus in Purchase, N.Y., is a space known to insiders as Adam's room. Decked out with couches upholstered in silver leatherette, a flat-screen TV, and an Xbox 360 video game console, the onetime conference room is designed to resemble the natural habitat of a prototypical 22-year-old male, right down to the pair of sneakers carelessly tossed on the floor.

机译：内部空间被人们称为亚当的房间，藏在百事可乐在纽约州普罗斯市庞大的校园的一角。曾经的会议室装饰着银色人造革软垫沙发，平板电视和Xbox 360视频游戏机，其设计类似于一个典型的22岁男性的自然栖息地，一直到运动鞋不小心扔在地板上。

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《Business week》 |2010年第4185期|P.15-16|共2页
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Duane Stanford;
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1. Danimer Scientific & PepsiCo, Inc. Collaborate to Develop Biobased Compostable Packaging for PepsiCo's Snack Brands [J] . Popular Plastics amp, Packaging group Popular Plastics & Packaging . 2017,第4期

机译：Danimer Scientific＆Pepsico，Inc。合作开发用于百事可乐的小吃品牌的Biobass堆肥包装
2. PepsiCo outlines progress toward water goals, announces PepsiCo10 winners [J] . Beverage industry . 2010,第10期

机译：百事可乐概述实现水目标的进展，宣布百事可乐10位获奖者
3. SoBe adds three coconut water flavors [J] . Food Business News . 2012,第24期

机译：SoBe添加了三种椰子水口味
4. Full scale wastewater recovery and reuse projects in several of PepsiCo food manufacturing facilities in Mexico, utilizing state of the art technologies that include Membrane Bioreactor and Reverse Osmosis. [C] . E Valladares, J. Malpica, B Arntsen, Annual Water Environment Federation technical exhibition and conference . 2018

机译：利用包括膜生物反应器和反渗透在内的最先进技术，在墨西哥的几家百事可乐食品生产工厂进行大规模废水回收和再利用项目。
5. Underground Exploiteer: John Waters and the Development of a Directorial Brand, 1964-1981 [D] . Connolly, Matt. 2018

机译：地下探索者：John Waters和一个导演品牌的发展，1964-1981
6. The Use of Different Commercial Mineral Water Brands to Produce Oil-In-Water Nanoemulsions [O] . Pedro A Rocha-Filho, Antonio D. Monteiro, Luciana C. Agostinho, 2020

机译：使用不同的商业矿泉水品牌生产水包油纳米乳液
7. 2005) An Econometric Analysis of Brand-Level Strategic Pricing between Coca-Cola Company and PepsiCo [O] . Tirtha P. Dhar, Jean-paul Chavas, Ronald W. Cotterill, 2011

机译：2005）可口可乐公司与百事公司之间品牌级战略定价的计量经济分析

How PepsiCo Refreshed Its SoBe Water Brand

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