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Lockinq Up The News Sites

机译：锁定新闻网站

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The news sentimentalists among us savor the best newspapers — their lovely turns of phrase, their bold reportage-as if they were rare and fragile wines. Which, these days, they are. The stresses on the grand old news institutions, compounded now by the evidence that online ad revenues are not immune to atmospheric changes, lead to arndesperate groping for a solution, any solution. So look for some news organizations to lock up many of their online offerings and make them available only to paying customers. Out of all the imperfect scenarios available, the least imperfect version looks to me like this: A bunch of news organizations get together, create a site walled off from the prying Web - crawlers of Google (and the momentary affections of the casual Web surfer), charge subscription fees, and split these fees and any ad revenue.rn"Can I imagine content going behind a pay wall?" asks Tom Curley, the CEO of the Associated Press. "Absolutely. And, yes, we are in conversations about that." These conversations with other content players are informal, he admits. And a gazillion issues arise. One is that the Associated Press has a licensing agreement with Google, the particulars of which Curley would not detail, that won't expire until December. (A Google spokeswoman declined to comment.) It's also unclear how this would work for a newspaper or a TV operation that does not want to wholly destroy exist -ing traffic. And this solution may not be one-size-fits-all: The Wall Street Journal gets away with charging; The New York Times might; a less illustrious paper a tenth as big may not.
机译：我们中间的新闻情感主义者品尝最好的报纸-他们可爱的措辞，大胆的报道文学-好像它们是稀有和易碎的葡萄酒。这些天是。如今，有迹象表明，在线广告收入不能不受大气变化的影响，对旧新闻机构的压力越来越大，导致人们急切地寻求解决方案。因此，寻找一些新闻机构来锁定其许多在线服务，并将其仅提供给付费客户。在所有不完美的情况中，最不完美的版本在我看来是这样的：一堆新闻机构聚集在一起，创建一个不受窥探的网络限制的网站-Google的抓取工具（以及休闲的网络冲浪者的一时之情） ，收取订阅费，并分摊这些费用和广告收入。rn“我能想象内容在付费墙后面吗？”问美联社首席执行官汤姆·柯利（Tom Curley）。 “绝对。而且，是的，我们正在就此进行对话。”他承认，与其他内容播放器的对话是非正式的。随之而来的是庞大的问题。一个是美联社与Google签订了许可协议，Curley不会详细说明该许可协议，该协议要到12月才会到期。 （谷歌的一位发言人拒绝发表评论。）目前还不清楚这对于不想完全摧毁现有流量的报纸或电视运营机构将如何运作。而且这种解决方案可能并非千篇一律：《华尔街日报》免除了收费；纽约时报可能会；一张不起眼的纸可能不会那么大。

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    《Business week》 |2009年第4121期|69|共1页
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    JON FINE;

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