Martha Stewart sells order and comfort. Hugh Hefner sells hedonism. Tyler Brule sells the ideal of a life in which every aspect is excruciatingly curated and significant.| This worldview formed the basis for Wallpaper~*, the iconic design magazine he founded in 1996 and sold to Time Inc. shortly thereafter. It also underpins Winkreative, the branding and strategy agency he founded. Brule, who lives in London, left Wallpaper~*in 2002 (though he's still with Winkreative) and earlier this year launched the monthly Monocle. In it you find a carry-over of his stylistic obsessions, fused onto a fascination with life and opportunity in regions so emergent that you've probably never heard of them. To name two: Breakaway Georgian republic Abkhazia and the Swedish-speaking Finnish archipelago-got that?-Aland.
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