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Change: A User's Guide

机译:变更:用户指南

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Change hurts. But IT'S also exciting, refreshing, challenging― even therapeutic. When it descends on the business world, it tends to shuffle the deck of winners and losers. It's no secret that rapid changes are occurring in media, marketing and advertising and that these shifts dramatically affect people who market products and services, as well as those of us in information businesses. In this issue, we launch "Media Centric," a weekly column by Jon Fine that will chronicle these changes and help readers react quickly and intelligently to the new realities.
机译:改变很痛。但是,IT也令人兴奋,令人耳目一新,充满挑战,甚至具有治疗意义。当它进入商业世界时,它往往会洗净赢家和输家。众所周知,媒体,市场营销和广告领域正在发生快速变化,这些变化极大地影响着营销产品和服务的人们以及我们信息业务的人们。在本期杂志中,我们推出了“媒体中心”,这是乔恩·菲恩(Jon Fine)每周撰写的专栏,它将记录这些变化,并帮助读者对新现实迅速而明智地做出反应。

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