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Building Business Around Customers: Know Thy Customer

机译:围绕客户建立业务:了解您的客户

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摘要

Focusing on customers: it's one of the most powerful ways for businesses to boost their bottom line. A recent multi-industry study by the Wharton School, for instance, showed that reducing customer attrition by just 5% to 10% could increase annual profits by as much as 75%. And a survey by IBM found that the most important ingredient in the financial success of companies, registering twice the impact of product innovation and three times the impact of the firm's cost position, is customer relationships.
机译:关注客户:这是企业提高利润的最有效方法之一。例如,沃顿商学院最近进行的一项跨行业研究表明,将客户流失率降低5%至10%,可以将年度利润提高多达75%。 IBM进行的一项调查发现,客户关系是影响公司财务成功的最重要因素,其产品创新影响和公司成本状况影响的影响分别是其两倍和三倍。

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