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MICROSOFT'S NEW GIG FOR PCs: ENTERTAINER

机译:微软针对PC的新产品:娱乐

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摘要

Microsoft has long lusted after your living room. Facing a largely saturated market for PCs, the company sees the convergence of computing and entertainment as an opportunity to reignite its growth. The software maker has achieved some success with the Xbox game console, but the big prize is music, movies, and television. So far, Microsoft's frontal assault on the TV set hasn't fared well. Its WebTV and Ultimate TV products―which combined Internet access, television, and a crude form of interactive TV boxes―were both busts. Technical difficulties and resistance by cable operators to doing business with Microsoft has kept the software giant out of the set-top box business.
机译:微软很早就迷上了您的客厅。面对PC的饱和市场,该公司将计算和娱乐的融合视为重燃其增长的机会。该软件制造商在Xbox游戏机上取得了一些成功,但大奖是音乐,电影和电视。到目前为止,微软在电视机上的正面攻击还不太顺利。它的WebTV和Ultimate TV产品(结合了Internet访问,电视和一种粗糙形式的交互式电视盒)都破产了。电缆运营商在技术上的困难和抵制与微软开展业务的阻力使该软件巨头无法进入机顶盒业务。

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