The White Elephant retail stores in rural Virginia live and die on other companies' cast-offs. Started as a scrappy consignment shop eight years ago, the enterprise has expanded into a chain of four stores around historic Middleburg, Va., selling a wide array of used and surplus down comforters, luggage, jewelry, furniture, and clothing. But success put store owners Cynthia and Leslie Broockman on a buying treadmill, attending distant trade shows and constantly faxing and phoning middlemen—an exhausting process.
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