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A Compass for Navigating Sharing Economy Business Models

机译:导航共享经济业务模型的指南针

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摘要

The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.
机译:近年来,共享经济已成为对传统商业模式的一种破坏性方法。本文基于多年的研究计划和基于设计的方法,介绍了一种称为“共享业务模型指南针”的框架和生成工具。作为一个可行的框架,指南针有助于阐明共享经济业务所采用的多种创新形式。作为一种生成工具,它使有兴趣进入共享经济的企业家,投资者,孵化器和现有企业能够创建,呈现和发展引人注目的共享业务模型,并评估其健壮性程度。

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