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首页> 外文期刊>Canadian Geographer >Historical limits: narrowing possibilities in 'Ontario's most historic town'
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Historical limits: narrowing possibilities in 'Ontario's most historic town'

机译：历史局限性：缩小“安大略省历史最悠久的小镇”的可能性

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Place branding in heritage tourism development is presented as a strategy that opens up new possibilities for attracting investors and visitors by distilling, capturing and shaping what is distinctive about a place. This representational fix is an efficient marketing device in the sense that it represents places through widely intelligible symbols. Branding is also a limiting activity that locks places in time and class relations. While place branding has always had this dual effect, we argue that it has particularly insidious and limiting consequences for local development under current conditions of roll-out neoliberalism. Beginning in the 1960s, several prominent residents and outsiders initiated efforts to transform the Town of Cobalt, Ontario, into a mining heritage tourism destination. In 2001, the town entered and won a contest to be named Ontario's Most Historic Town. The following year it persuaded Parks Canada to designate it as a national historic site. These two events provided renewed external validation for the efforts to brand Cobalt as a heritage site and began a new cycle of mining heritage tourism development. However, instead of breaking the dependency relationships that characterize resource regions, the current round of place branding has acted to circumscribe the range of possible economic development options.
机译：遗产旅游发展中的地名品牌是一种策略，它通过提炼，捕捉和塑造某个地方的独特特征，为吸引投资者和游客提供了新的可能性。从可以通过广泛理解的符号来表示地点的意义上来说，这种代表性的修复方法是一种有效的营销手段。品牌化也是限制时间和阶级关系的限制活动。尽管地名品牌始终具有双重影响，但我们认为，在当前实施新自由主义的条件下，地名对当地发展具有特别隐蔽和有限的后果。从1960年代开始，一些杰出的居民和外界人士开始努力将安大略省的钴镇改造成采矿遗产旅游胜地。 2001年，该镇进入并赢得了比赛，被评为安大略省历史最悠久的镇。次年，它说服加拿大公园将其指定为国家历史遗址。这两个事件为将钴品牌打造成遗产的努力提供了新的外部验证，并开始了采矿遗产旅游业发展的新周期。但是，当前一轮的地名品牌并没有打破表征资源区域的依赖关系，而是限制了可能的经济发展选择的范围。

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