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Antiviral Marketing: The Informationalization of HIV Prevention

机译:抗病毒营销:艾滋病毒预防的信息化

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Background Leveraging the affordances of technology to enhance human immunodeficiency virus (HIV) prevention efforts has become an increasing public health priority. Grounded in a case study examining the role of networked information technologies in reshaping the HIV prevention landscape for gay men in San Francisco and Vancouver, this article proposes that HIV prevention has become informationalized. Analysis The informationalization of HIV prevention is a convergent and participatory process where networked information technologies not only mediate but also produce HIV risk subjectivities, discourses, and practices in ambivalent ways. Conclusion and implications This article argues that although informationalization creates many important opportunities to revitalize HIV prevention, the binary logic of data and code can unwittingly reproduce hierarchies of guilt/innocence and perpetrator/victim that pose challenges for community-based HIV advocacy efforts.
机译:背景技术利用技术的可取性以增强人类免疫缺陷病毒(HIV)预防努力已成为越来越大的公共卫生优先事项。在案例研究中,审查了网络信息技术在旧金山和温哥华的同性恋中重塑同性恋预防景观中的作用,本文提出了艾滋病毒预防已成为信息化。分析艾滋病毒预防的信息化是一个收敛和参与过程,网络信息技术不仅介导,而且产生艾滋病毒风险主观性,言论和矛盾的方式。结论和含义本文认为,虽然信息化为振兴艾滋病毒预防创造了许多重要机会,但数据和守则的二进制逻辑可以不知不觉地重现内疚/纯粹和犯罪者/受害者的层次结构,对社区的艾滋病毒倡导努力构成挑战。

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