In entertainment industries such as movies, television, music, and book publishing, a few products and services are wildly successful each year. According to Chris Anderson, the search for successful "hits" and their revenue-generating capacity came to dominate the business strategies of the entertainment industries in the twentieth century. The major play-ers preferred to allocate their resources to a few high cost productions in the hope of gen-erating a "hit" rather than spreading their resources over a large number of modest projects with smaller potential payoffs. Until recently, this focus on generating "hits," reinforced by physical limitations on the size of inventories or "shelf space," favoured the abandon-ment of specialized products and services in favour of a few generic goods selected with the hope of attaining mass market success.
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