It's virtually impossible to overstate the importance of packaging competence, preferably packaging excellence, for consumer packaged goods (CPG) companies operating in today's hyper competitive, technology-driven global economy, where what once passed for breakthrough innovation can suddenly be dismissed as yesterday's news with blinding speed. And while the impact of product packaging on the consumers' purchasing decisions at the retail-shelf level has been thoroughly studied and analyzed in countless studies, progressive CPGs would be well-advised to align their long-existing packaging practices and strategies with the fast-growing emergence of online shopping, with its disruptive potential to change the traditional brick-and-mor-tar retail business model beyond recognition in the not-so-distant future.
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