Effective brand differentiation in a crowded marketplace is no easy feat, but with a little help from package design and branding specialists Anthem Worldwide, one of Canada's leading producers of pre-mixed cocktails, Vancouver-based Mike's Hard Lemonade, was able to revive the early marketplace glory days of its flagship brand of vodka-based coolers this past summer.
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机译：在拥挤的市场中有效的品牌差异化并非易事，但在包装设计和品牌专家的帮助下，加拿大领先的预混鸡尾酒生产商之一，温哥华的Mike's Hard Lemonade的Anthem Worldwide得以复兴。去年夏季，其旗舰品牌伏特加冷却器在市场上辉煌的日子。
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