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Nine Issues To Define '09

机译：定义'09的九个问题

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We are facing a business environment that is very different from a year ago-indeed, it is very different from anything we've seen before. Each week another industry gets hammered with layoffs or even bankruptcy. When will the downward spiral end? The more important question is: how will it affect you and what can you do about it? The key word going forward is Reduce. Reduce debt. Reduce expenses. Expect customers to have reduced budgets. Help them reduce their costs-reduce run length, reduce basis weight. Reduce wherever possible. Print buyers, printers and paper merchants have all told me that sustainability will take a back burner in the recession. While this is true, the environmental drive will not go away. "Green" will remain a force where it is good business (where it produces "green" as in profits). Forest certifications, recycled paper and low VOC solvents involve cost increases, but some initiatives are cost savers: recycle everything, reduce waste, reduce energy consumption. The green train will get back on track, be ready for it.
机译：我们面临的业务环境与一年前的确有很大不同，它与我们之前见过的一切都有很大的不同。每个星期，另一个行业都会被裁员甚至破产。螺旋下降何时结束？更为重要的问题是：它将如何影响您，您将如何做？前进的关键词是减少。减少债务。减少开支。期望客户减少预算。帮助他们减少成本，减少运行时间，减少定量。尽可能减少。印刷买家，印刷商和纸张商人都告诉我，可持续性将在经济衰退中倒退。尽管这是事实，但环境驱动不会消失。 “绿色”将继续成为一项好生意（在利润中产生“绿色”）。森林认证，再生纸和低VOC溶剂会增加成本，但有些举措可以节省成本：回收所有物品，减少浪费，减少能源消耗。绿色火车将回到正轨，为之做好准备。

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