Beginning in April, The Hershey Co. introduced limited-edition Reese's Chocolate and Peanut Butter Lovers Cups. The Chocolate Lovers Cups have the traditional milk chocolate shell and peanut butter filling, while Peanut Lovers Cups have a peanut butter filling and a half peanut butter, half milk chocolate shell. To kick off the launch, the Reese's team gave fans a taste of the new product at the Reese's Swap Shop. Fans first had to decide if they are a Peanut Butter Lover or Chocolate Lover, then they could swap something they love for an early taste of the Reese's Lovers Cups. Across two days in March, the Reese's team swapped more than 10,000 Reese's Lovers Cups.
展开▼
