Whether you're a start-up product-based business or an established one launching your latest product line, do you put the proverbial "cart before the horse" when it comes to producing inventory before you've secured sales? That's one of the challenges owner Amity Cooper and co-founder Sally Belk of Sushumna Chocolat faced when launching their start-up line of artisanal chakra-based chocolates last year. After searching online, Cooper found the digital package printing solution she needed - and brought their new product to market in about 60 percent less time.
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