Study: Chocolate among most likely unplanned purchases

Crystal Lindell

首页> 外文期刊>Candy industry >Study: Chocolate among most likely unplanned purchases

【24h】

Study: Chocolate among most likely unplanned purchases

机译：研究：巧克力最有可能计划外购买

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Coupons tend to inspire impulse shopping; consumers actually do leave room in their budgets for unplanned purchases and premium items like chocolate are among the most likely to be bought regardless of whether or not they are on the list. That's according to a new paper, "Deconstructing the 'First Moment of Trust': Understanding Unplanned Consideration and Purchase Conversation Using In-Store Tracking," which appears in the August issue of the American Marketing Association's Journal of Marketing Research.

机译：优惠券往往会激发冲动购物；消费者实际上确实为预算外的购买留出了预算空间，而像巧克力之类的优质商品最有可能被购买，无论它们是否在清单上。这是根据一篇新论文“解构“信任的第一刻”：使用店内跟踪了解计划外的对价和购买对话”而发表的，该论文刊登在8月号的美国市场营销协会期刊《市场研究》上。

著录项

来源
《Candy industry》 |2013年第10期|9-9|共1页
作者
Crystal Lindell;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology [J] . Gerrit Hummel, Saskia Maier, Maren Baumgarten, PLoS One . 2021,第3期

机译：无计划的购买期间对食物的视觉注意 - 一种使用移动眼跟踪技术的试点研究
2. The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations [J] . Sohn Yong Seok, Ko Man Ting Journal of retailing and consumer services . 2021,第Mara期

机译：计划对随后的顺序购买情况下的随后购买决策的影响
3. From Point of Purchase to Path to Purchase: How P res hopping Factors Drive Unplanned Buying [J] . David R. Bell, Daniel Corsten, George Knox Journal of Marketing . 2011,第1期

机译：从购买点到购买路径：P跳跃因素如何驱动计划外的购买
4. A Literature Review on the Influence Sales Promotion, Shopping Lifestyle, Store Atmosphere, and Hedonic Shopping Motivation toward Unplanned Purchase [C] . Cetya Prima Nasrul, Yasri Padang International Conference on Education, Economics, Business and Accounting . 2019

机译：关于影响促销，购物生活方式，储存氛围和蜂房购物动机的文献综述
5. Mental Accounting and Unplanned Purchases in Online Booking: The Role of Discount, Impulse Buying, and Thinking Style [D] . Kim, Esther L. 2019

机译：在线预订中的心理会计和计划生意外购买：折扣，脉冲购买和思维风格的作用
6. Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging [O] . Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, 2019

机译：包装设计对感官喜好和购买意愿的影响：使用新型巧克力包装的研究
7. Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology [O] . Gerrit Hummel, Saskia Maier, Maren Baumgarten, 2021

机译：在计划外购买期间对食物的视觉注意 - 一种使用移动眼跟踪技术的试点研究
8. Economic Census 2002: Manufacturing, Industry Series. Confectionery Manufacturing from Purchased Chocolate [R] . 2004

机译：2002年经济普查：制造业，工业系列。购买巧克力的糖果制造

Study: Chocolate among most likely unplanned purchases

摘要

著录项

相似文献

相关主题

期刊订阅