God/Va Chocolate wasn't a stranger to Diageo when the spirits manufacturer approached them about partnering to produce a chocolate-infused vodka. The two had previously worked together in producing God/Va's chocolate liqueur line. Thus, when the company's recent consumer research indicated that growth in the vodka category would be driven by new and novel flavors, a chocolate-infused vodka didn't seem to be a far-fetched idea.rnDuring the innovation process, Diageo's team worked with God/Va chocolatiers to identify how to best channel the company's chocolate into a clear spirit, explains Olivia McNeal, innovation liquid director for the company.
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