Three new prototypes illustrate how fixtures support merchandise and create atmosphere in specialty stores: Cabinets covered in green slime? Garbage can-styled endcaps? It's all part of the fun at Nickelodeon, a new venture from Viacom Retail Group. (The concept made its debut as one of the in-store shops in Viacom Entertainment Store, Chicago, which opened last summer.) With its tilted walls, purple ceilings, bright hues and bold patterns, the 6,000-sq.-ft. store, in Roosevelt Field Mall, Garden City, N.Y., brings the colorful, quirky world of Nickelodeon television to life. Interactive features abound, making the space a fun house for children of all ages.
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机译:三个新的原型展示了固定装置如何在专业商店中支持商品并营造氛围:绿泥覆盖的橱柜?垃圾桶式端盖?这是维亚康姆零售集团(Viacom Retail Group)的新合资企业Nickelodeon的乐趣之一。 (该概念首次在去年夏天开业的芝加哥Viacom娱乐商店中作为店内商店之一亮相。)6,000平方英尺的斜墙,紫色天花板,明亮的色调和大胆的图案。这家位于纽约州加登市罗斯福菲尔德购物中心(Rosevelt Field Mall)的商店将尼克电视的多彩,古怪的世界栩栩如生。互动功能比比皆是,使该空间成为所有年龄段儿童的娱乐之家。
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