MarkeTechnics: Topical Technology on Tap

Matt Nannery

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MarkeTechnics: Topical Technology on Tap

机译：MarkeTechnics：点按式主题技术

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A raft of issues, some retailers must face and others they choose to, are expected to generate productive conversation when MarkeTechnics '98 comes to the Los Angeles Convention Center, Feb. 22-24. Information-systems professionals across the supermarket industry are currently grappling with government electronic-benefits-transfer mandates and the ubiquitous Year 2000 problem. But they are also looking to improVe their frequent-shopper programs to hold onto their most profitable customers, exploring the Internet as a promotional and ordering medium, and considering how best to provide more access to information at the point of sale.

机译：当MarkeTechnics '98于2月22日至24日来到洛杉矶会议中心时，一些零售商必须面对的问题和一些其他零售商选择的问题将引发富有成效的对话。超市行业中的信息系统专业人员目前正在努力解决政府的电子利益转移指令和无处不在的2000年问题。但是，他们还希望提高其常客计划，以抓住最赚钱的客户，将互联网作为促销和订购媒介，并考虑如何最好地在销售点提供更多信息访问。

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《Chain store age》 |1998年第1期|p.57-59|共3页
作者
Matt Nannery;
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MarkeTechnics: Topical Technology on Tap

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