What's Hot, What's Not: A Look at Consumer Buying Patterns

Michael P. Niemira

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What's Hot, What's Not: A Look at Consumer Buying Patterns

机译：什么是热门，什么不是：消费者购买模式

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Over the 12 months ending in December 1997, real or inflation-adjusted consumer spending grew by 3.7%, according to the U.S. Commerce Department data. And once again, computer sales led the pack in terms of the fastest-growing component of real personal consumption. By type of product, consumer durable goods expenditures posted the strongest gain in 1997 followed by the growth in spending on consumer services and then on nondurable goods. That was a change from 1996 when services saw the largest gain.

机译：根据美国商务部的数据，在截至1997年12月的12个月中，按实际价格或通货膨胀因素调整后的消费者支出增长了3.7％。再一次，计算机销售在实际个人消费中增长最快的部分方面名列前茅。按产品类型划分，耐用消费品支出在1997年增长最快，其次是消费性服务支出，然后是非耐用品支出。与1996年服务获得最大收益的情况相比，这是一个变化。

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《Chain store age》 |1998年第4期|p.30|共1页
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Michael P. Niemira;
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机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

What's Hot, What's Not: A Look at Consumer Buying Patterns

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