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Saving lives through effective patient engagement around NHS health checks

机译：通过围绕NHS健康检查的有效患者参与来挽救生命

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Purpose - Putting behavioural insights theory into practice a trial in Southwark using iPLATO Hub to communicate with over 13,000 patients concluded that the right combination of text messaging and letter content increased uptake of NHS Health Checks by 65 per cent. This iPLATO case study, based on a randomised controlled trial with the Department of Health, Public Health England and Southwark Council, reported in July 2015. The purpose of this paper is to spread best practice and help other parts of the country transform uptake to NHS Health Checks. Design/methodology/approach - This research - led by the Department of Health and Southwark Council - was designed to test the impact of certain forms of communication informed by insights from behavioural science. These insights involved small, pragmatic and very low cost or free changes to the invitation process, for example, how messages are framed and the language used. These changes are designed to fit within existing practice, which means they can easily be scaled up across all CCGs. Findings - Results from the trial also indicate that a combination of the deadline commitment letter and just a reminder text message (no primer message) was nearly as effective as two texts, while the new letters on their own (without any text messages) increased uptake to 21 per cent. This suggests that clear and concise text messages from the iPLATO Hub delivered the major impact on uptake. Originality/value - iPLATO is working with the research group to expand the research and improve on the reported findings while helping to spread best practice across the NHS.
机译：目的-将行为洞察力理论付诸实践，在Southwark进行的一项使用iPLATO Hub与13,000多名患者进行交流的试验得出的结论是，短信和信件内容的正确组合使NHS健康检查的使用率提高了65％。这项iPLATO案例研究是基于2015年7月在英格兰卫生部，英国公共卫生和Southwark理事会进行的一项随机对照试验而得出的。本文的目的是推广最佳实践，并帮助该国其他地区将其纳入NHS健康检查。设计/方法/方法-这项由卫生部和Southwark委员会领导的研究旨在通过行为科学的洞察力来测试某些形式的交流的影响。这些见解涉及对邀请过程的微小，实用和非常低的成本或免费更改，例如，消息的结构和使用的语言。这些更改旨在适应现有实践，这意味着可以轻松将其扩展到所有CCG。结果-该试验的结果还表明，最后期限承诺信和仅提醒文本消息（无入门消息）的组合几乎与两种文本一样有效，而新信件本身（没有任何文本消息）增加了吸收率至21％。这表明来自iPLATO Hub的简洁明了的短信对使用率产生了重大影响。原创性/价值-iPLATO与研究小组合作，扩大研究范围并改进报告的发现，同时帮助在NHS中推广最佳实践。

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