It used to be that fabric was stored in the sewing room and paper was housed in the craft room. But, that's not the case anymore with craft customers; fabric is mixed with paper in a multitude of ways for scrapbooking and crafting projects, and your store displays and merchandising offer great opportunities for this emerging combo. From felt to silk, wonderful fibers and fabrics abound. Kits combine paper and fabric for one-stop shopping for your customer who may be a bit shy about pulling it all together. Fabric elements can be found everywhere, from colorful ribbons to ready-made clothing in miniature. Basically, scrapbookers are interested in fabric and can look for their supplies in two places: the scrapbook store and the fabric store. Here we offer solutions for both types of retailers who want to cash in.
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