In all the talks of Sustainability and Innovation, there seems to be a lot of ambiguity in terms of the exact framework or definition. While the basic underlying principles would remain the same, the intricacies vary from product to product, company to company and geography to geography. However, one common factor across all of these is the need to come closer to nature and be more sensitive to the ecological needs of our planet and its living beings. This is happening at multiple levels, right from the basic need to conserve resources to the need to follow nature's examples in the discipline of Innovation.
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