The menswear market in India is the fastest growing segment. According to market analysis company Datamonitor it is expected to grow by 40.6 percent to $13.8 billion (over Rs 76,000 crores) in 2012. The 'India Menswear Market Analysis 2010-2014' by Venn Research found that total revenue from menswear was $11.8 billion (over Rs 65,000 crores) in 2009, representing a compound annual growth rate of 8.6 percent from 2005 to 2009. No wonder that many global men's brands are going a step ahead in offering personalised merchandise to woo the customers. And while their efforts are on, our very own Indian brands are confident of holding the fort with a belief that the average Indian men still don't prefer western trends and cuts.
展开▼
