Cash is the most important asset for the operations of any business. A healthy cash flow management is indispensable for a successful business. During economic slowdowns, cash flow management becomes critical to both the short and long term success of a business. While, generating sales and managing other areas of business are very important, but ensuring that cash from sales is collected and managed well is even more important. Maintaining a healthy cash flow is essential to a business's survival and has rightly so become the area of key management attention during economic slow down.
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