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Exploring the Link Between Community Radio and the Community: A Study of Audience Participation in Alternative Media Practices

机译:探索社区广播电台与社区之间的联系:受众参与替代媒体实践的研究

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摘要

Most alternative media research has examined media content and the production process, largely ignoring another important component: the audiences of alternative media. To narrow this gap, this study investigates audience participation in one alternative media outlet: community radio. Case studies were conducted on 2 U.S. community radio stations through participatory ethnography, in-depth interviews, and a listener survey. Results suggest that community radio continues to be relevant in this digital era. While people lose faith in mainstream media and become increasingly suspicious of online content, they still consider community radio the most trustworthy. The study also demonstrates the limitations of audience participation in community radio, and the difficulties this medium faces in adopting new technologies and adapting to this digital world.
机译:大多数替代媒体研究都检查了媒体的内容和制作过程,而很大程度上忽略了另一个重要组成部分:替代媒体的受众。为了缩小这一差距,本研究调查了观众对一种替代媒体的参与:社区广播。通过参与式人种志,深入采访和听众调查在两个美国社区广播电台进行了案例研究。结果表明,社区广播在这个数字时代仍然很重要。当人们对主流媒体失去信心并越来越怀疑在线内容时,他们仍然认为社区广播是最值得信赖的。该研究还证明了观众参与社区广播的局限性,以及该媒体在采用新技术和适应数字世界方面所面临的困难。

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