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首页> 外文期刊>Communication Quarterly >Beers, Bros, and Brett: memes and the visual ideograph of the
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Beers, Bros, and Brett: memes and the visual ideograph of the

机译：BEERS，BROS和BRETT：MEMES和<愤怒的白人的视觉表表格>

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摘要

Following Brett Kavanaugh’s controversial testimony to the Senate Judiciary Committee, memes containing his image during his statement and questioning emerged across social media platforms. We examine these memes as a collective visual ideograph of the . They display a shared visual representation while enacting competing ideological frameworks. Through an analysis of 71 memes, two prominent themes emerged. First, there was competition over representing Kavanaugh’s anger; those demonstrating support for Kavanaugh argued that anger was a justified response to a “witch hunt,” while those in opposition to his confirmation defined his anger as inappropriate rage. Second, there was competition over the connections between Kavanaugh and alcohol. Supporters used Kavanaugh’s repeated mention of beer to tie beer drinking to appropriate masculinity as a Real Man, while opponents reference his love of beer and fraternity membership as evidence of both his unfitness for the court and the allegations against him. The synchronic and diachronic deployment of this ideograph of the open opportunities for understanding how these linkages among emotion, sex, and ethnicity create fertile ground for ideological competition.
机译：在Brett Kavanaugh在参议院司法委员会的有争议的证词之后，在社交媒体平台上出现了含有他形象的MEMES，并询问社交媒体平台。我们将这些模因作为<愤怒的白人>的集体视觉表表介绍。它们在颁布竞争思想框架时显示共享的视觉表示。通过分析71个模因，出现了两个突出的主题。首先，有竞争代表卡瓦万的愤怒;那些向卡万的支持辩称，愤怒是对“女巫狩猎”的合理回应，而那些反对他的确认的人则定义了他的愤怒，这是不恰当的愤怒。其次，在卡瓦兰和酒精之间存在竞争。支持者使用Kavanaugh的重复提到啤酒将啤酒饮用贴在适当的男性气质，作为一个真正的人，而对手将他对啤酒和兄弟会成员的热爱作为他对法院的不合作的证据和对抗他的指控。这位情报的同步和历迪基部署<愤怒的白人>理解情绪，性别和种族之间的这些联系如何为思想竞争创造肥沃的地面的开放机会。

著录项

  • 来源
    《Communication Quarterly》 |2020年第3期|331-354|共24页
  • 作者

    Heather M. Stassen; Benjamin R. Bates;

  • 作者单位

    418 Schoonover Center for Communication 1 Ohio University Athens OH 45701 USA;

  • 收录信息 美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    Kavanaugh; Brett; ideograph; memes;

    机译：卡瓦恩;布雷特;表意文字;模因子;

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