Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

Jennifer F. Wood

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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

机译：全球文化语境中的公共关系：多范式视角

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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives is a strong collection of essays by "public relations scholars geographically located across three continents, and with cultural roots and affiliations in more" (p. ix). The collection of essays offers differing perspectives in the global public relations environment in order to bring alternatives to current thinking and research. The strongest review for this edited book may be found in well-articulated excerpts from each chapter that clearly expose the multi-paradigmatic perspectives.

机译：全球文化语境中的公共关系：多种范式观点是“地理分布在三大洲，具有更多文化渊源和隶属关系的公共关系学者”的论文集（第ix页）。论文集在全球公共关系环境中提供了不同的观点，以便为当前的思维和研究提供替代方案。在每一章的节选清楚的摘录中，可以清楚地看到这本经编辑的书，它清楚地揭示了多范式的观点。

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《Communication research trends》 |2012年第4期|29-31|共3页
作者
Jennifer F. Wood;
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Millersville University of Pennsylvania;

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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives

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