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A question of morality? The influence of moral salience and nationality on media preferences

机译：有道德问题吗？道德显着性和国籍对媒体偏好的影响

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This study examines the potential role of morality subcultures in mediating the relationship between one's nationality and the preferences for three movie (drama, action, horror) and three TV (comedy, news, sports) genres in a sample of US and German students (N = 453). Morality subcultures were derived from research on Moral Foundation Theory (MFT), which conceptualizes morality as being shaped by first intuitive processes and later moral reasoning. We proposed a dual mediation model with two latent domains of morality: individualizing foundations indicative of a more liberal perspective and binding foundations indicative of a more conservative outlook. Although direct effects of one's nationality on media genre preference were found, moral salience of these two moral foundations partially mediated this relationship for the genres action, drama, news, and sports. These data support emerging research on the importance of using morality subcultures to understand the appeal of various forms of media entertainment.
机译：本研究在美国和德国学生的样本中调查了道德亚文化在调解国籍与三种电影（戏剧，动作，恐怖）和三种电视（喜剧，新闻，体育）喜好之间的关系中的潜在作用。 = 453）。道德亚文化源于道德基础理论（MFT）的研究，该理论将道德概念化为首先受到直观过程和随后的道德推理的影响。我们提出了一种双重调解模型，该模型具有两个潜在的道德领域：个性化的基础表明更为自由的观点，约束性的基础表明更为保守的观点。尽管发现了一个民族对媒体体裁偏好的直接影响，但是这两个道德基础的道德显着性在某种程度上介导了体裁动作，戏剧，新闻和体育的这种关系。这些数据支持有关使用道德亚文化理解各种形式的媒体娱乐的吸引力的重要性的新兴研究。

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