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Media coverage of right-wing populist leaders

机译：右翼民粹主义领导人的媒体报道

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This article focuses on how leaders of new right-wing populist parties are portrayed in the mass media. More so than their established counterparts, new parties depend on the media for their electoral breakthrough. From a theoretical perspective, we expect prominence, populism, and authoritative-ness of the party leaders' media appearance to be essential for their electoral fortunes. We used systematic content analyses of 17 Dutch media outlets during the eight weeks prior to the 2006 national elections (n = 1,001) and compared the appearances of four right-wing populist and seven mainstream party leaders. This article makes two contributions to the existing literature: First, we develop valid and reliable indicators of authoritativeness and populism and apply them to a systematic content analysis. Second, we show that more successful right-wing populist leaders were more prominent during the election campaign and that the most successful right-wing populist leader also appears more authoritative in the news.
机译：本文关注的是如何在大众媒体上描绘新的右翼民粹主义政党的领导人。新政党比既定政党更重要的是依靠媒体来实现选举的突破。从理论上讲，我们希望党领导人的媒体露面，民粹主义和权威性对他们的选举命运至关重要。在2006年全国大选前的八周内（n = 1,001），我们对17个荷兰媒体进行了系统的内容分析，并比较了四位右翼民粹主义者和七位主流政党领袖的出现。本文对现有文献做出了两点贡献：首先，我们开发了权威性和民粹主义的有效和可靠指标，并将其应用于系统的内容分析。其次，我们表明，在竞选活动中，更成功的右翼民粹主义领导人更加突出，而最成功的右翼民粹主义领导人在新闻中也显得更有权威。

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