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Personalization according to politicians: A practice theoretical analysis of mediatization

机译：政治家的个性化：中介化的实践理论分析

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摘要

Following the evolution towards media-saturated societies, this article presents practice theory as an alternative framework for mediatization studies. We discuss how it can help us grasp the diversity of social and cultural changes related to the highly integrated media. This is demonstrated by studying politicians' personalization, not as a product of media logic but by looking at politicians' media-related practices and media's anchoring of practices. Our in-depth interviews with Flemish politicians show that their practices are in many ways organized by the media, but through this mediatization at the same time aim to retain control over them. It is also shown that politicians' practices are not only directly influenced by media, but also by other politicians' media-related practices. Together, these findings draw a complex picture of the mediatization and personalization process.
机译：随着向媒介饱和社会的发展，本文提出了实践理论作为中介研究的替代框架。我们讨论了它如何帮助我们掌握与高度集成的媒体相关的社会和文化变化的多样性。通过研究政治家的个性化（不是作为媒体逻辑的产物），而是通过研究政治家的与媒体相关的实践和对实践的锚定，可以证明这一点。我们对佛兰芒政治家的深入采访表明，他们的行为在许多方面都是由媒体组织的，但是通过这种媒介化，同时旨在保持对他们的控制。还表明，政客的行为不仅直接受到媒体的影响，而且还受到其他政客与媒体有关的行为的影响。这些发现共同构成了中介化和个性化过程的复杂图景。

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