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首页> 外文期刊>Community College Journal of Research and Practice >Examining Marketing Officers' Demographic Factors' Influence on MIHE Scores at California Community Colleges
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Examining Marketing Officers' Demographic Factors' Influence on MIHE Scores at California Community Colleges

机译：在加利福尼亚社区学院检查市场营销人员的人口因素对MIHE分数的影响

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Research indicates that one way to investigate a college's dedication to marketing is to examine the role, influence, and support the marketing officer receives on their campus. Based on the literature's premise that marketing officers are a measure of commitment, this study explored the relationship between Marketing Index of Higher Education (MIHE) scores and marketing officers’ demographic factors of gender, pay, education, staff support, and education. This study found a marketing officer's demographic factors had little to no influence on a California community college's score on the MIHE. Thirty one California community college marketing officers participated in the on-line survey. T tests and Pearson's correlations were utilized to measure the relationship between MIHE score and the officer's demographic factors. One of the major implications of this study is that a marketing officer's gender, pay, education, staff support, and education do not alone predict whether a community college is a marketing organization. However, as the extant literature suggests, a better indicator of a college's ability to market itself may be the president's commitment to marketing's philosophy and practices. Therefore, when college leaders want to improve their college's reputation they may want to first determine their own commitment to marketing before they hire personnel to staff their marketing offices and implement their campaigns.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10668920802708512
机译：研究表明，调查大学对市场营销的奉献精神的一种方法是检查市场营销人员在其校园中所扮演的角色，影响和支持。基于文献的前提是市场营销人员是对承诺的衡量标准，本研究探讨了高等教育市场营销指数（MIHE）分数与市场营销人员的人口统计学因素（性别，薪酬，教育，员工支持和教育）之间的关系。这项研究发现，营销专员的人口因素对加州社区大学在MIHE上的分数影响很小甚至没有影响。 31位加利福尼亚社区大学的市场营销人员参加了在线调查。使用T检验和Pearson的相关性来衡量MIHE得分与军官人口统计学因素之间的关系。这项研究的主要含义之一是，营销人员的性别，薪酬，教育，员工支持和教育并不能单独预测社区大学是否是营销组织。但是，正如现有文献所暗示的那样，更好地表明一所大学进行市场营销的能力可能是校长对市场营销哲学和实践的承诺。因此，当大学领导者想要提高其大学声誉时，他们可能首先需要确定自己对营销的承诺，然后再雇用人员为其营销办公室配备人员并实施他们的竞选活动。查看全文下载全文相关的var addthis_config = {ui_cobrand：“ Taylor＆弗朗西斯在线”，services_compact：“ citeulike，netvibes，twitter，technorati，美味，linkedin，facebook，stumbleupon，digg，google，更多”，发布号：“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/10668920802708512

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