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首页> 外文期刊>Computational Social Systems, IEEE Transactions on >Retention in Online Blogging: A Case Study of the Blogster Community
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Retention in Online Blogging: A Case Study of the Blogster Community

机译：在线博客中的保留率：以Blogster社区为例

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摘要

Community-based blogging platforms can be rich sources of information on a variety of specialized topics, from finance to parenting. The usefulness of such platforms depends heavily on user participation and contribution. However, one potential problem is lower retention: users’ fail to contribute in the long run. This paper is an investigation of retention in the popular community blogging platform “Blogster.” We use the points users earn for their activities as a proxy of retention and explore the attributes that are associated with their retention. We find that highly retained users are most central in the network and their blogger friends are mutually less connected. They get more views and comments to their posted blogs. We also examine the homophily of retention in the social network. Based on our empirical observations, we build a classifier that is able to detect top retained users with accuracy as high as 94%. Our work has theoretical implications for the social behavior literature of community bloggers and practical design implications for potential community blogging platform developers.
机译：基于社区的博客平台可以是从金融到育儿等各种专门主题的丰富信息源。这种平台的有用性在很大程度上取决于用户的参与和贡献。但是，潜在的问题之一是保留率较低：从长远来看，用户无法做出贡献。本文是对流行的社区博客平台“ Blogster”的保留率的调查。我们将用户在其活动中获得的积分用作保留的代理，并探索与保留相关的属性。我们发现，高度保留的用户是网络中最重要的用户，而他们的博客朋友之间的联系也较少。他们对发布的博客有更多的看法和评论。我们还检查了社交网络中保留的同质性。根据我们的经验观察，我们构建了一个分类器，该分类器能够以高达94％的准确率检测顶级保留用户。我们的工作对社区博客作者的社会行为文献具有理论意义，而对潜在社区博客平台开发人员则具有实际设计意义。

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