Adusty car crawls through a flurry ofrnbarking dogs, women in swirling sa-rnris, and children scampering aboutrnin the traffic-choked streets. It could be a scene from Slumdog Millionaire, but it is a typical scene from my life in India.rnThis cultural mosaic captivated me when I arrived three years ago to help drive Digital Bollywood, an initiative started by Nvidia in 2006 to support the fast-growing Indian animation and visual effects industries. We had an ambitious agenda that included bringing in Western experts, providing training and educational opportunities, building community support, and assisting with technological and workflow issues.rnA solid foundation for digital animation and visual effects already existed because of India's strong filmmaking tradition, the so-called Bollywood industry. One of the worlds biggest film industries, it releases ap-rnproximately 1000 titles a year. With a high percentage of musicals and melodramas, Bollywood did not delve into animation and visual effects very often. That has quickly changed, not only in Bollywood but worldwide, as the international filmmaking community has discovered India's wealth of animation and visual effects talent.
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