...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Computers in Human Behavior >Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects
【24h】

Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects

机译：负面在线产品评论的可信度评论：审稿人性别，声誉和情感效果

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The electronic word-of-mouth (eWOM) literature supports the robust finding that negative reviews are generally more influential to consumer behavior than positive ones. Moreover, recent studies suggest that much of the negativity bias is driven by the distinct emotions embedded in the content of negative word-of-mouth (NWOM) and the interaction effects between emotions and other source factors. Although the gender of the information source is a common heuristic used in message evaluation, this is the first study to examine the effect of gender stereotypes on emotional NWOM. Two web-based experiments show that when reviewer reputation cues are present, emotional content in NWOM lowers the credibility of male reviewers and the helpfulness of their reviews, but does not affect female-authored reviews. In contrast, when reputation cues are absent, the presence of emotions in NWOM lowers the credibility of female reviewers, but not that of male reviewers. The reputation cue has a positive effect on NWOM credibility and helpfulness. Findings help companies understand the impact of gender stereotypes in online NWOM and detect the most helpful NWOM in order to correct product issues and improve future eWOM.
机译：电子词口（EWOM）文献支持强大的发现，否定评论通常对消费者行为更具影响力而不是积极的审查。此外，最近的研究表明，大部分消极性偏差是由嵌入在张力词（NWOM）内容中的不同情绪和情绪与其他源极因子之间的相互作用影响的情绪驱动。虽然信息来源的性别是一种在消息评估中使用的常见启发式，但这是第一次研究性别刻板印象对情绪NWOM的影响。两家基于Web的实验表明，当审稿人的声誉提示时，NWOM中的情感内容降低了男性评审者的可信度和他们的评论的乐于助人，但不影响女性撰写的评论。相比之下，当声誉线索缺席时，NWOM中的情绪的存在降低了女评审员的可信度，而不是男性评论者。声誉提示对NWOM可信度和助人的积极影响。调查结果有助于公司了解在线NWOM中的性别刻板印象的影响，并检测最有用的NWOM，以便纠正产品问题并改善未来的EWOM。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号