TOOLKIT HELPS CONTRACTORS PUBLICIZE THEIR BUSINESSES

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TOOLKIT HELPS CONTRACTORS PUBLICIZE THEIR BUSINESSES

机译：工具套件帮助承包商公开其业务

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UnderstandingMarketing.com has launched the PR Toolkit™, an e-book that helps smaller companies generate their own public relations strategies and tactics to increase sales and profits. Authored by John Sternal, a PR professional with nearly 20 years of experience, the book provides insight to help small businesses leverage the power of media awareness to promote their companies. Serving as an all-in-one DIY resource, the PR Toolkit shows the small business owner how to easily identify creative angles and topics for stories, write a press release, develop e-mail pitches that get reporters' attention, and build useful and lasting relationships with reporters.

机译：谅解营销网站已经推出了PR Toolkit™，这是一本电子书，可以帮助较小的公司制定自己的公共关系战略和策略，以增加销售和利润。该书由拥有近20年经验的PR专业人士John Sternal撰写，提供了帮助小型企业利用媒体意识来促进公司发展的见解。 PR工具包可作为一站式DIY资源，向小型企业所有者展示如何轻松识别故事的创意角度和主题，编写新闻稿，开发电子邮件报道以引起记者的注意并建立有用的内容。与记者的持久关系。

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《Concrete international》 |2009年第8期|47-47|共1页
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TOOLKIT HELPS CONTRACTORS PUBLICIZE THEIR BUSINESSES

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