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Trade-offs in the value capture of architectural firms: the significance of professional value

机译：建筑企业价值获取中的权衡：专业价值的意义

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摘要

Architectural firms often have difficulty generating profit from their services as they pursue not only commercial but also professional goals. These goals frequently conflict and have to be balanced during the process of value creation and value capture. So far, literature has focused on the interaction between the perceived use value for the customer and the fee that is paid to the firm. To better understand how professional service firms realize their organizational targets, professional value needs to be included. In this study, in-depth interviews with the architects and clients of nine housing projects provide insight into the content and process of value capture by architectural firms. The data reveal strategies by which architects tried to maximize the capture of professional value at the expense of profit or sometimes even their clients' perceived use value. These trade-offs in value capture confirm the importance of professional value when studying value creation and capture in a professional service context. This paper provides an understanding of how architectural firms struggle to balance competing goals and highlights the importance of well-managed value capture.
机译：建筑公司不仅追求商业目标，而且追求专业目标，通常也难以从其服务中获利。这些目标经常冲突，在价值创造和价值获取过程中必须加以权衡。迄今为止，文献集中在客户的感知使用价值与支付给企业的费用之间的相互作用上。为了更好地了解专业服务公司如何实现其组织目标，需要包括专业价值。在这项研究中，对9个住房项目的建筑师和客户的深入访谈提供了对建筑公司获取价值的内容和过程的见识。数据揭示了一些策略，通过这些策略，建筑师试图以牺牲利润甚至有时甚至是客户的感知使用价值为代价，最大程度地获取专业价值。这些价值权衡的取舍证实了在专业服务环境中研究价值创造和价值获取时，专业价值的重要性。本文提供了对建筑公司如何努力平衡竞争目标的理解，并强调了管理良好的价值获取的重要性。

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  • 来源
    《Construction Management and Economics》 |2016年第3期|21-34|共14页
  • 作者

    MARINA BOS-DE VOS; J.W.F. HANS WAMELINK; LEENTJE VOLKER;

  • 作者单位

    Faculty of Architecture and the Built Environment, Department of Management in the Built Environment, Delft University of Technology, Julianalaan 134, 2628 BL Delft, The Netherlands;

    Faculty of Architecture and the Built Environment, Department of Management in the Built Environment, Delft University of Technology, Julianalaan 134, 2628 BL Delft, The Netherlands;

    Faculty of Architecture and the Built Environment, Department of Management in the Built Environment, Delft University of Technology, Julianalaan 134, 2628 BL Delft, The Netherlands;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    Architectural management; collaboration; professional service firms; value capture; value creation;

    机译：建筑管理;合作;专业服务公司;价值获取;创造价值;

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