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Development of entry location, entry timing and entry mode decision model for construction firms in international markets

机译：为国际市场上的建筑公司开发进入地点，进入时间和进入模式决策模型

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摘要

The international market expansion process involves a combination of many strategic entry decisions. Most previous studies have dealt with entry location, entry timing and entry mode (ELETEM) decisions in an isolated way by considering one dimension or a combination of dimensions in particular. Although there have been various models relating to international market entry decisions, there is currently no model that attempts to integrate the factors linking the ELETEM decisions for construction firms. The purpose is to determine a linkage between the ELETEM decisions by incorporating the factors that are mutually inclusive and have significant influence on these decisions. Forty-five (45) Malaysian contractors undertaking projects in international markets responded to the survey. The findings suggested that the mutually inclusive and significant factors (MISFs) influencing the ELETEM decisions were: the firm's ability to assess market signals and opportunities, the firm's resources and the firm's experience in similar works. It was observed that the firms had adopted long-term strategies, repositioned their knowledge from research and development activities and readapted their resources and experience in their global operations. The findings led to the development of the ELETEM decision model to guide interested firms in making better decisions for their future international ventures.
机译：国际市场扩展过程涉及许多战略进入决策的组合。以前的大多数研究都是通过单独考虑一个维度或多个维度的组合来独立地处理进入位置，进入时间和进入模式（ELETEM）决策。尽管存在与国际市场准入决策有关的各种模型，但是目前没有模型试图整合与建筑公司ELETEM决策相关的因素。目的是通过合并相互包含且对这些决策有重大影响的因素来确定ELETEM决策之间的联系。接受调查的有四十五（45）个马来西亚承包商在国际市场上进行了调查。研究结果表明，影响ELETEM决策的相互包容和重要因素（MISF）是：企业评估市场信号和机会的能力，企业的资源以及企业在类似工作中的经验。据观察，这些公司采取了长期战略，重新定位了他们在研发活动中的知识，并重新利用了其在全球业务中的资源和经验。这些发现促成了ELETEM决策模型的发展，以指导感兴趣的公司为其未来的国际业务做出更好的决策。

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