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Accounting for rater credibility when evaluating AEC subcontractors

机译：在评估AEC分包商时考虑评估者的信誉

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摘要

In consumer electronic markets, rating mechanisms are important facilitators of trust between market participants. This paper investigates whether source credibility theory can support the evaluation of bidders in architecture/engineering/construction (AEC) electronic market places. In contrast to consumer electronic marketplaces, the raters in AEC communities are skilled and connected, necessitating a reputation mechanism to account for the relationship between the user and the rater. To solve this problem, TrustBuilder, a prototype rating tool, facilitates information sharing between peer industry practitioners by calculating a weighted rating based on source credibility theory. An experiment shows that AEC industry practitioners who evaluate bidding subcontractors trusted the information provided by TrustBuilder significantly more than information from a standard unweighted rating tool.
机译：在消费电子市场中，评级机制是市场参与者之间信任的重要促进者。本文研究了来源可信度理论是否可以支持对建筑/工程/建设（AEC）电子市场中的投标人进行评估。与消费电子市场相反，AEC社区中的评估者技能娴熟且相互联系，因此需要一种信誉机制来说明用户与评估者之间的关系。为了解决此问题，TrustBuilder（一种原型评级工具）通过基于源可信度理论计算加权评级，促进了同行行业从业者之间的信息共享。实验表明，评估投标分包商的AEC行业从业者对TrustBuilder提供的信息的信任程度远高于标准未加权评估工具提供的信息。

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