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My Car, My Way: Why Not? I Paid for It!

机译:我的车,我的方式:为什么不呢?我为此付出了!

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Apple and Android portable personal communications devices come with the ability to customize their features and performance, mostly using downloadable applications. Downloading and installing applications lets users customize their device and have it their way at a very nominal or even no additional cost. Typical automobiles cost US$15,000-50,000 and come preprogrammed from the factory based on the manufacturer's perceptions about what consumers want. The time taken to design and manufacture automobiles results in an 18-24-month delay from design to delivery, and the actual sale may take additional months. In the mobile consumer electronics market, 18-24 months can be the useful life of the product. In that amount of time, consumers will likely upgrade to a new product, or their needs and desires may have led them to customize these devices with many downloadable applications. Cars with fixed features designed long before their delivery to consumers are an anachronism. The car of the future will be different. Automobiles are designed around computers, storage, and software and are now as much an electronic system as a mechanical one. In a real sense, personal vehicles are also mobile consumer electronic devices. As a consequence, automobiles are becoming true applications platforms where users will download applications that can customize the features, performance, and capabilities of the vehicle to suit the needs and desires of the consumer-today's car is “my car, my way.”
机译:Apple和Android便携式个人通信设备可以自定义其功能和性能,主要是使用可下载的应用程序。下载和安装应用程序使用户可以自定义设备,并以非常低廉的价格甚至不需要额外的费用即可使用自己的设备。典型的汽车售价为15,000-50,000美元,并且是根据制造商对消费者需求的看法从工厂预先编程的。设计和制造汽车所需的时间导致从设计到交付的18-24个月的延迟,实际销售可能需要额外的几个月。在移动消费电子市场中,产品的使用寿命为18-24个月。在这段时间内,消费者可能会升级到新产品,或者他们的需求和欲望可能导致他们使用许多可下载的应用程序来定制这些设备。具有固定功能的汽车早在交付给消费者之前就已经过时。未来的汽车将有所不同。汽车是围绕计算机,存储设备和软件设计的,如今已成为电子系统和机械系统。实际上,私人车辆也是移动消费电子设备。因此,汽车正在成为真正的应用程序平台,用户可以在其中下载可以自定义汽车的功能,性能和功能以适应消费者需求和需求的应用程序。今天的汽车就是“我的车,我的方式”。

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