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Animosity, collective memory, rumor and equity restoration: Consumer reactions to the Holocaust

机译:虚伪,集体记忆,谣言和公平恢复:消费者对大屠杀的反应

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摘要

Ethnic groups that have experienced violent and stressful events often have a reaction against the specific aggressor for future generations. This reaction is sometimes manifested in consumer behavior. Building on the Klein, Ettenson and Morris (1998) Animosity Model, this study utilizes depth interviews and netnographic discussion data to demonstrate the role animosity, collective memory, rumor and equity restoration play in consumption behavior among Jewish consumers living in the United States buying German-made automobiles 60 years after the liberation of the concentration camps. This study shows how some consumers may attempt to respond to distressing ethnic-related events in the arena of the marketplace. Both cultural and psychological implications are discussed.
机译:经历过暴力和压力事件的种族群体通常会对后代的特定侵略者产生反应。这种反应有时表现为消费者的行为。基于Klein,Ettenson和Morris(1998)的Animosity模型,该研究利用深度访谈和网络志讨论数据来证明敌意,集体记忆,谣言和公平恢复在居住在美国购买德语的美国犹太消费者的消费行为中的作用。集中营解放60年后生产的老式汽车。这项研究表明,一些消费者可能会试图对市场上令人沮丧的种族相关事件做出反应。讨论了文化和心理含义。

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