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首页> 外文期刊>Corporate Social Responsibility and Environmental Management >Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness
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Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness

机译：与生态创新桥接市场需求，接受性和技术能力：创新开放的调节作用

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摘要

This study develops a contingency framework by drawing upon on the perspectives of resource-based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco-innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero-truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco-innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco-innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco-innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco-innovation.
机译：本研究通过借鉴资源为基础的观点，利益攸关方和开放式创新来调查如何以及当市场需求，环境的课程和技术能力影响到企业对生态创新范围的决定，制定了应急框架。由1,717个服务公司组成的样本用于测试假设。采用零截断的负二项式方法来分析数据。结果表明，创新开放性在接受性和技术能力对生态创新范围的影响下发挥了重要的调节作用。具体而言，环境疗程对高水平搜索宽度和深度的生态创新范围具有更强的影响。此外，在高水平的搜索宽度下，技术能力对生态创新范围产生更多影响。此外，结果表明市场需求积极影响生态创新范围。

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