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首页> 外文期刊>Corporate Social Responsibility and Environmental Management >Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness
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Bridging market demand, proactivity, and technology competence with eco-innovations: The moderating role of innovation openness

机译：通过生态创新来弥合市场需求，主动性和技术能力：创新开放的调节作用

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摘要

This study develops a contingency framework by drawing upon on the perspectives of resource-based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco-innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero-truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco-innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco-innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco-innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco-innovation.
机译：这项研究通过基于资源的观点，利益相关者和开放式创新的观点，开发了一个权变框架，以调查市场需求，环境积极性和技术能力如何以及何时影响企业对生态创新范围的决定。由1,717家服务公司组成的样本用于检验假设。采用零截断负二项式方法分析数据。结果表明，创新开放度在主动性和技术能力对生态创新范围的影响中起着重要的调节作用。具体而言，在高搜索广度和深度下，环境积极性对生态创新的范围具有更大的影响。此外，在高搜索范围内，技术能力对生态创新的范围有更大的影响。此外，结果表明市场需求对生态创新的范围产生了积极影响。

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