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Towards a Comprehensive Understanding of Lead Userness: The Search for Individual Creativity

机译：全面了解潜在用户：寻求个人创造力

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摘要

In innovation research the identification of lead users has attracted considerable research effort. While lead user research has made important advances, there is still a significant lack in terms of understanding antecedents to lead userness. Therefore the aim of this paper is to offer a framework which is rooted in creativity psychology in order to provide a more comprehensive understanding of who leading-edge users are. It will allow for a systematic investigation and detection of innovative users. We conducted an empirical study in the field of small kitchen appliances in co-operation with Philips Consumer Lifestyle, a field which lacks some of the typical characteristics that have been emphasized in markets traditionally studied in lead user research. With our research we show that (1) lead userness is fundamentally linked to individual creativity; (2) particularly creativity- and domain-relevant skills (cognitive style, product knowledge and use experience) are related to lead userness; (3) creativity-relevant skills can be explained by personal characteristics, such as education, gender and openness to experience.
机译：在创新研究中，识别主要用户吸引了相当多的研究工作。尽管主要用户研究取得了重要进展，但在理解主要用户的先行条件方面仍然存在明显不足。因此，本文的目的是提供一个植根于创造力心理学的框架，以便更全面地了解领先用户是谁。它将允许对创新用户进行系统的调查和发现。我们与飞利浦消费者生活部合作，在小型厨房电器领域进行了一项实证研究，该领域缺乏一些在主要用户研究中传统研究的市场中强调的典型特征。通过我们的研究，我们发现（1）潜在用户的使用从根本上与个人创造力相关； （2）特别是与创造力和领域相关的技能（认知风格，产品知识和使用经验）与潜在用户相关； （3）与创造力相关的技能可以通过个人特征来解释，例如教育程度，性别和开放经验。

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