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How does involvement affect attendees' aboriginal tourism image? Evidence from aboriginal festivals in Taiwan

机译：参与如何影响与会者的原住民旅游形象？ 来自台湾土着节日的证据

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摘要

This study develops a theoretical model of personal involvement, cultural involvement, place involvement, and tourism image among aboriginal festival attendees in Taiwan. Overall, 1,905 valid responses were collected from attendees of the Amis Ilisin, Paiwan Maleveq, Saisiyat Pas-taai, and Yami Flying Fish aboriginal festivals. The analytic findings illustrated that personal involvement was positively and significantly related to attendees' cognitive image, affective image, and conative image; cognitive image was significantly and positively related to attendees' affective image; and affective image was positively and significantly related to attendees' conative image. Based on the 'involvement-image' theoretical framework, this study identified the significant implications of tourism image from the aboriginal festival perspective, providing social science-based insights for aboriginal tourism development.
机译：本研究制定了台湾土着节日与会者的个人参与，文化参与，地方参与和旅游形象的理论模型。 总体而言，从Amis Ilisin，Paiwan Maleveq，Saisiyat Pas-Taai和Yami Fircure Fish土着节日收集了1,905名有效响应。 分析结果表明，个人参与是积极的，与与会者的认知形象，情感图像和对象图像有关; 认知图像与与会者的情感图像有意义和正面相关; 和情感形象是与与会者的对象形象有关的和显着相关。 本研究基于“参与图像”理论框架，确定了旅游形象与土着节日视角下的重大影响，为土着旅游开发提供社会科学的见解。

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