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Persuasive Appeals Predict Credibility Judgments of Phishing Messages

机译:有说服力的上诉可以预测网络钓鱼邮件的可信度判断

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摘要

Two studies examined effects of using persuasive appeals in phishing messages on judgments of credibility. Participants were tasked with reading a combination of legitimate and phishing e-mails to determine whether each message was legitimate or a scam. In both Study 1 and Study 2, when phishing messages included more appeals to authority and likability, phishing susceptibility increased. However, as the number of fear and urgency appeals in the message increased, phishing susceptibility decreased, as it was easier for participants to detect the phishing attempt. Contrary to prediction, perceived source likability did not mediate the relationship between appeal type and credibility judgments. Results highlight the importance of authority appeals on credibility, describe relationships between appeal type and phishing susceptibility, and offer strategies for users to defend against online deception.
机译:两项研究检查了在网络钓鱼邮件中使用说服力呼吁对信誉判断的影响。参与者的任务是阅读合法电子邮件和网络钓鱼电子邮件的组合,以确定每封邮件是合法邮件还是欺诈邮件。在研究1和研究2中,当网络钓鱼邮件包含对权威性和吸引力的更多呼吁时,网络钓鱼易感性增加。但是,随着邮件中的恐惧和紧急呼吁数量增加,网络钓鱼易感性下降,因为参与者更容易发现网络钓鱼企图。与预测相反,感知到的客源喜好并没有调解申诉类型与信誉判断之间的关系。结果突出了权威机构申诉对信誉的重要性,描述了申诉类型与网络钓鱼敏感性之间的关系,并为用户提供了防范在线欺骗的策略。

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