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首页> 外文期刊>CyberPsychology & Behavior >Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Competing Theories
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Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Competing Theories

机译：虚拟社区满意度和忠诚度的前因：竞争理论的实证检验

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The rapid growth of virtual communities (VCs) on the Internet raises important research questionsnregarding the antecedents of satisfaction and loyalty in VCs. This study compared thentechnology acceptance model (TAM), Seddon Information Systems Success Model (Seddonnmodel), and an integrated model (combining the TAM and Seddon model) to examine whichnmodel best helps to predict user satisfaction with VCs. Using a structural equation model,ndata collected from 198 community members were used to compare the three models in termsnof overall model fit, explanatory power, and path significance. The findings show that twonTAM components (perceived usefulness and ease of use) are determinants of user satisfactionnwith VCs. This study also found the influence of quality-perception dimensions (e.g.,nsystem and information quality) on user satisfaction to be significant. Additionally, this studynfound general support for user satisfaction as a determinant of loyalty in VCs. Finally, an integratednmodel, combining the TAM and Seddon model, provided better explanatory powernthan either the TAM or the Seddon model alone. Finally, this study discusses the implicationsnof these findings and offers directions for future research.
机译：互联网上虚拟社区（VC）的快速增长引起了有关VC满意和忠诚的前因的重要研究问题。这项研究比较了技术接受模型（TAM），Seddon信息系统成功模型（Seddonnmodel）和集成模型（结合了TAM和Seddon模型）来检查哪种模型最有助于预测用户对VC的满意度。使用结构方程模型，从198个社区成员那里收集的数据被用来比较这三个模型的总体模​​型拟合，解释力和路径重要性。研究结果表明，twonTAM组件（感知的有用性和易用性）是用户对VC满意程度的决定因素。这项研究还发现，质量感知维度（例如，系统和信息质量）对用户满意度的影响很大。此外，该研究发现用户满意度的普遍支持是决定VC忠诚度的因素。最后，结合TAM和Seddon模型的集成模型比单独使用TAM或Seddon模型提供更好的解释能力。最后，本研究讨论了这些发现的含义，并为将来的研究提供了方向。

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